Meet 豆助
The first Mamesuke appeared in July 2008 as the mascot of Wafu Sōhonke. His karakusa-patterned furoshiki became a signature part of his look.
TV Osaka history01 / THE STORY
JAPANESE ROOTS. ON-CHAIN COMMUNITY.A familiar face.
A fresh chapter.
Before the memes, there was Mamesuke: a little Shiba with a patterned green bundle and a place in Japanese television history.
This CTO community brings that playful spirit to BNB Chain. We’re here for the stories, the creativity, and the people making the next meme.
The story continues
After Wafu Sōhonke ended, the 24th and 25th generations continued in digital content, including Japanese crafts, sweets, and everyday puppy adventures.
Explore the archiveA new TV chapter
TV Osaka announced the 26th-generation Mamesuke for 豆助のワンにゃん総本家, starting October 6, every other Tuesday at 9:55 p.m. Japan time.
Read the announcementMamesuke is a mascot represented by successive Shiba dogs. The TV story is the inspiration for this independently run meme coin community.